Essentiedenkers
In een krappe arbeidsmarkt is talentbehoud essentieel. Zet je je medewerkers in hun kracht? Dan behoud je als organisatie makkelijker talent, verhoog je je productiviteit en lever je betere resultaten. Maar dat is makkelijker gezegd dan gedaan. Wij verschuiven het perspectief en verbinden jouw organisatiedoelen met het potentieel dat al in huis is. Het resultaat? Overzichten, nieuwe inzichten en uitzichten voor een betrokken werkomgeving en groei. Op zoek naar een nieuw perspectief? We maken graag kennis met je.
In a tight job market, retaining talent is crucial. Are you empowering your employees? Doing so not only helps your organization retain talent more easily but also boosts productivity and delivers better results. Easier said than done, right? We shift the perspective and connect your organizational goals with the untapped potential already present in your team. The outcome? Insights, fresh perspectives, and opportunities for an engaged work environment and growth. Seeking a new outlook? We'd love to get acquainted.
Essentiedenkers
Episode 1.3 Positioning: Making Models Work for You part 2 of 3
In this episode
In this captivating episode, our exploration of positioning models and theories continues, honing in on the fascinating realm of brand positioning. Our overarching theme remains clear: the key lies not in selecting a singular model but in mastering the art of strategic positioning. Our ultimate aim is to sculpt a positioning strategy that is not only distinctive and rock-solid but also unequivocally clear.
In this episode, we plunge even deeper into the subject matter. Our exploration leads us to Simon Sinek’s Golden Circle model, underscoring the paramount importance of commencing with the question “why” and aligning it seamlessly with how your target audience perceives your brand.
Additionally, we unveil the captivating realm of archetypes, traversing from Jung’s archetypes to our own unique creation, the Essentiedenkers Coffee Archetypes. These archetypes serve as dynamic catalysts for conversations, enabling individuals and teams to explore their authentic selves and articulate what they stand for.
Whether you are a seasoned marketer, a dedicated communications specialist, an aspiring entrepreneur, or simply curious about the intricacies behind the success of prominent brands, this episode promises something for everyone. Join us as we unravel the mysteries of positioning, one theory at a time, and unveil the potent impact of thoughtful positioning in the dynamic world of branding.