Essentiedenkers
Voor wie scherpte, beweging én een beetje lucht zoekt
Wij brengen organisaties, teams en leiders in beweging.
Met communicatie die raakt, gesprekken die blijven hangen en verandering die écht landt. Geen standaardtrajecten, wel echte gesprekken, scherpe vragen en een frisse blik. We begeleiden samenwerking, leiderschap en verandering – altijd met aandacht voor onderstromen, verschillen en wat er écht speelt.
We geloven dat verandering begint bij contact. En bij de moed om het anders te doen. Met humor, helderheid en een beetje lef maken we ruimte voor wat er toe doet.
Wij zijn Essentiedenkers.
Nieuwsgierige doeners. Denkers met voeten in de klei.
Meer weten? Kijk op essentiedenkers.be
Of gooi een balletje op. Dat helpt altijd. 🟡
Essentiedenkers
Episode 1.3 Positioning: Making Models Work for You part 2 of 3
This episode is only available to subscribers.
Cement - The Listen and Learn Audiobook
Your Own e-Learning Version of Our Strategic SessionsIn this episode
In this captivating episode, our exploration of positioning models and theories continues, honing in on the fascinating realm of brand positioning. Our overarching theme remains clear: the key lies not in selecting a singular model but in mastering the art of strategic positioning. Our ultimate aim is to sculpt a positioning strategy that is not only distinctive and rock-solid but also unequivocally clear.
In this episode, we plunge even deeper into the subject matter. Our exploration leads us to Simon Sinek’s Golden Circle model, underscoring the paramount importance of commencing with the question “why” and aligning it seamlessly with how your target audience perceives your brand.
Additionally, we unveil the captivating realm of archetypes, traversing from Jung’s archetypes to our own unique creation, the Essentiedenkers Coffee Archetypes. These archetypes serve as dynamic catalysts for conversations, enabling individuals and teams to explore their authentic selves and articulate what they stand for.
Whether you are a seasoned marketer, a dedicated communications specialist, an aspiring entrepreneur, or simply curious about the intricacies behind the success of prominent brands, this episode promises something for everyone. Join us as we unravel the mysteries of positioning, one theory at a time, and unveil the potent impact of thoughtful positioning in the dynamic world of branding.