Essentiedenkers
In een krappe arbeidsmarkt is talentbehoud essentieel. Zet je je medewerkers in hun kracht? Dan behoud je als organisatie makkelijker talent, verhoog je je productiviteit en lever je betere resultaten. Maar dat is makkelijker gezegd dan gedaan. Wij verschuiven het perspectief en verbinden jouw organisatiedoelen met het potentieel dat al in huis is. Het resultaat? Overzichten, nieuwe inzichten en uitzichten voor een betrokken werkomgeving en groei. Op zoek naar een nieuw perspectief? We maken graag kennis met je.
In a tight job market, retaining talent is crucial. Are you empowering your employees? Doing so not only helps your organization retain talent more easily but also boosts productivity and delivers better results. Easier said than done, right? We shift the perspective and connect your organizational goals with the untapped potential already present in your team. The outcome? Insights, fresh perspectives, and opportunities for an engaged work environment and growth. Seeking a new outlook? We'd love to get acquainted.
Essentiedenkers
Episode 1.2 Positioning. Making Models Work for You (part 1 of 3)
In this episode
We dive deeper into the practical aspect of positioning. You’ll discover that the choice of a specific model or theory for positioning isn’t as crucial as the thoughtful consideration you put into it. We often use a blend of models to create a distinctive, solid, and clear positioning strategy.
We will include 3 model spotlights in this episode. One model in the spotlight is the Floor and Van Raaij Model, which distinguishes four types of positioning: informational, transformational, two-sided, and execution positioning. We’ll explore how each of these approaches can shape your brand’s identity and resonate with your target audience.
Another model, the MDC Model, developed by Riezebos and Van der Grinten, takes a schematic approach to describe your brand, target audience, and competition. We’ll discuss how this model can be adapted to not only position your brand but also your organization or team effectively.
Additionally, we’ll delve into McKinsey’s Brand Driver Model, focusing on value creation for your target audience and the crucial axes of relevance and differentiation. You’ll gain insights into how to strategically position your team to maximize its impact and stand out.
Sit back and enjoy as we explore these positioning models and uncover valuable insights for your journey toward a clear and effective position in the market.